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Advertising in the World of VR

Virtual Reality or VR is swiftly gathering a lot of attention on various different platforms. It most definitely has numerous implications, but what will a future with virtual reality mean for advertisers and content creators? VR had ...

DARK PR: McDonald’s vs. Burger King

Public relations stands to signify the way a person or an organization deals with other people (the public).In this manner, people relate to you and to your organization through you. Negative public relations, also known as ...

Is AI the Future of Digital Marketing?

Marketing is a promotional strategy to introduce and inform the consumer market about various products and services available to the potential customer.For a company, the product has to be presented before the public in order to ...

Humour Me This

Humour is a valuable instrument in the advertising industry and has been deliberately utilized since its very inception. People adore things that are clever, and are generally drawn to humour. Think back to one such advertisement ...

The Rise of the Cola Wars

Coca-Cola and Pepsi are two names that are well-known for being the forerunners of a hundred billion dollar soft-drink industry; from the heart of America to the most remote locations, Coca-Cola and Pepsi have successfully stretched ...