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Entries by Chandrat Naik

Top 9 Iconic & Influential Ad Campaigns – Part 2

Welcome to Part 2 of our list of the Top 9 Most Iconic and Influential Ad Campaigns. Be sure to check out Part 1 as well, ranking brands and their marketing campaigns from #9 through #5, discussing companies like ...

Top 9 Iconic & Influential Ad Campaigns – Part 1

A trip down memory lane to some of the most iconic ads that caught our undivided attention. #9 Old Spice – The Man Your Man Could Smell Like Old Spice\'s \"The Man Your Man Could Smell Like\" campaign launched in February ...

The Psychology of Advertising

Every advertisement has a great deal of thought and strategy, comprising more planning than one may think. Every aspect of an advert is intended to appeal to the consumer in a unique way, from the colour scheme and visuals, ...

Sex in Advertising – Go or Stay?

The fact that sex sells is not some recent revelation. 1871 marks the earliest known use of sex in advertising. Pearl Tobacco featured a naked woman on the cover of their package. It is typical human nature to be ...

Advertising in the World of VR

Virtual Reality or VR is swiftly gathering a lot of attention on various different platforms. It most definitely has numerous implications, but what will a future with virtual reality mean for advertisers and content creators? VR had once been the ...