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Entries by Lubasha Kosaraju

Limited Edition Marketing

A limited edition product campaign entails a brand creating what many would hold to be a ‘unique’ item that could be sold only over a given, fixed time frame, in specific markets. This marketing effort is backed by a ...

Multi-Level Marketing Companies

We may all be familiar with several multi-level marketing (MLM) companies such as Mary Kay, Amway, Avon, Tupperware, Herbalife among others. But what may seem unfamiliar to many is the marketing strategy used behind the sale of every MLM ...

DARK PR: McDonald’s vs. Burger King

Public relations stands to signify the way a person or an organization deals with other people (the public).In this manner, people relate to you and to your organization through you. Negative public relations, also known as Dark PR, is ...

The Rise of the Cola Wars

Coca-Cola and Pepsi are two names that are well-known for being the forerunners of a hundred billion dollar soft-drink industry; from the heart of America to the most remote locations, Coca-Cola and Pepsi have successfully stretched their influence over ...