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DISRUPTION IN A MAD WORLD

Since the advent of digital, a lot has been said about disruption and how ‘disruptors’ have basically sent shockwaves across every industry vertical. In the retail industry, e-commerce has terraformed the landscape for the foreseeable future. ...

CREATIVE IDEATION IN ADVERTISING AGENCIES

If you’ve read my previous Marketing buzzwords blog, you know that I’m really not a big fan of the word ‘Ideation’. It’s a word that I think has outstayed its’ welcome but as circumstances would have ...

WORKING IN CREATIVE/ ADVERTISING AGENCIES

There is a lot of misconception amongst people about what entails the work life at a ‘creative agency’ or being a ‘creative professional’ in general. People come into this field with differing ideas about the job ...

MUSINGS ON HEALTHCARE ADVERTISING

Amongst the various types of Ads that people seem to talk about, It can’t help but feel that there is a relative lack of focus on Healthcare Advertising, or at least in terms of what dominates ...

A CRITIQUE OF MODERN TEXT

A lot of ‘text’ in the modern 21st century has become increasingly formal in nature (or ‘corporatized’ if you want to call it) with an emphasis on using the most regulated form of language for even ...