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RISQUE CONTENT IN ADVERTISING

We live in a fast paced world where everyone is glued to their phones and are on the move, the consumers have little or no time to comprehend or pay attention to advertisements. Everywhere we look, ...

Talking Jingles in Advertising

Music in the advertising industry is a most intriguing topic. Not only does it have a ringing effect on the mind but the way it serves to enhance the message of the product / service / ...

A First for India

E-advertising Solutions for Startups and Micro-businesses Change is the only constant in the advertising industry, owing to the ever-evolving nature of the consumer’s tastes and preferences. The very nature of the market itself means that there will ...

TALKING ETHICS OF ‘OVER SHARING’

One of the most hot button topics that comes up when debating Facebook (and social media) in general are the ethics of sharing/oversharing. More specifically, the impact it has on the psychology of both the person ...