The age-old phrase “Customer is King” resonates even today in the modern world of branding and advertising. Despite the change in times and the evolvement in strategies applied to entice the customers, the one thing that …

Cricket is seen as a deep-rooted culture in India that sparks excitement in people of all ages. The Indian cricket team is the one that unites this diversified culture into one big happy family but IPL …

Movie marketing is certainly not just limited to the trailer, we have seen many movies in history that aced their marketing game which provoked curiosity, resulting in high sales. While “The Blair Witch Project” team created …

A limited edition product campaign entails a brand creating what many would hold to be a ‘unique’ item that could be sold only over a given, fixed time frame, in specific markets. This marketing effort is …

The internet is a crazy place; it has the power to make the most trivial thing go viral, make an average person famous overnight and even has it’s fun trolling celebrities. While most could not figure …

Print medium has many limitations, and the scope is seen to be very little. But this was the medium that brought massive awareness on the most complicated, deadly subject; AIDS. It was successful in breaking every …

A brand’s success depends on its ability to solve a problem, provide a quality product or service, create a new demand and the list continues. Yet, for all this to happen, the brand should attract the …

Advertisements in general persuade us to buy a product or services of which it revolves around. Even though it says that its claims are 100% true and honest, for their publicity and sales; they ensure to …

Today, Samsung and Apple are seen as the largest makers of smartphones in the world. Before these two took over, the phone market was run and controlled by companies like Motorola and Nokia. Apple exploded in the market when …