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Advertising Appeals

The ultimate goal of advertising is to persuade people to buy a product or service, and advertising appeals are the ways in which this goal can be achieved. Though sex appeal is one of the oldest ...

The Psychology of Advertising

Every advertisement has a great deal of thought and strategy, comprising more planning than one may think. Every aspect of an advert is intended to appeal to the consumer in a unique way, from the colour ...

Multi-Level Marketing Companies

We may all be familiar with several multi-level marketing (MLM) companies such as Mary Kay, Amway, Avon, Tupperware, Herbalife among others. But what may seem unfamiliar to many is the marketing strategy used behind the sale ...

Audience Profiling – Quintessential for Succes

It’s imperative for businesses to know who their potential customers are and being certain of their target audience. Business enterprises should carefully select and target the audience to promote and sell their product in the market. ...

Net Neutrality- Effects on Advertisement

It’s now official - net neutrality is moving toward the end zone. Internet Service Providers are legally in the clear to implement pricing and speed-tiered Internet access to companies and consumers. ISPs can move ahead to offer ...

Sex in Advertising – Go or Stay?

The fact that sex sells is not some recent revelation. 1871 marks the earliest known use of sex in advertising. Pearl Tobacco featured a naked woman on the cover of their package. It is typical human ...