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Unbreakable Cookies – Remarketing

Have you ever noticed that Facebook shows you advertisements of the exact same product that you were searching for a few minutes ago? Is it coincidence? I think not. This apparent magic by Facebook is made ...

Advertising Appeals

The ultimate goal of advertising is to persuade people to buy a product or service, and advertising appeals are the ways in which this goal can be achieved. Though sex appeal is one of the oldest ...