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Limited Edition Marketing

A limited edition product campaign entails a brand creating what many would hold to be a ‘unique’ item that could be sold only over a given, fixed time frame, in specific markets. This marketing effort is ...

What print has to say on AIDS?

Print medium has many limitations, and the scope is seen to be very little. But this was the medium that brought massive awareness on the most complicated, deadly subject; AIDS. It was successful in breaking every ...

Decoding Jio’s Pricing Strategy

A brand’s success depends on its ability to solve a problem, provide a quality product or service, create a new demand and the list continues. Yet, for all this to happen, the brand should attract the ...

Trend That Trends!

Advertisements in general persuade us to buy a product or services of which it revolves around. Even though it says that its claims are 100% true and honest, for their publicity and sales; they ensure to ...