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Fashion Blog – Behind the Scenes

There was a time when newspapers, magazines and televisions were the only good sources of inspiration for fashion. People would watch movies and eagerly wait for award shows, desperately trying to fabricate, quite literally, new ideas ...

Humour Me This

Humour is a valuable instrument in the advertising industry and has been deliberately utilized since its very inception. People adore things that are clever, and are generally drawn to humour. Think back to one such advertisement ...

The Rise of the Cola Wars

Coca-Cola and Pepsi are two names that are well-known for being the forerunners of a hundred billion dollar soft-drink industry; from the heart of America to the most remote locations, Coca-Cola and Pepsi have successfully stretched ...

Advertising & the Repeal of Net Neutrality

There was much discussion about net neutrality and its repeal. What is net neutrality? How did net neutrality and its repeal affect the advertising world? The net neutrality principles offered a fair and open internet experience to ...

The Advantage of Risk in Creativity

There was a time when every signboard was worth stopping for and every television commercial worth listening to. But this was ages ago, a time when advertisements were as rare as personal TV sets, and the ...