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THE ADVANTAGE OF RISK IN CREATIVITY

There was a time when every signboard was worth stopping for and every television commercial worth listening to. But this was ages ago, a time when advertisements were as rare as personal TV sets, and the ...

Brand Logos at Role Play

Logos form the critical aspect of business marketing. As the company\'s major graphical representation, a logo becomes a company\'s brand and the single most visible manifestation of the company within the target market. For this ...

Brands: The New Age Storytellers

Every brand has a story to tell. Branding in short according to many commentators of the marketing industry is the application of a story to a product or service. We do not experience the world through ...

Online Shopping is Easy-Peasy

In the not so recent past, online shopping has become a huge trend. Most people today find it infinitely more convenient to make online purchases, all at the click of a button, than linger around retail ...

Emerging Trend of Hash-tagging

Beginning its journey from the twitter conversation to strengthening its hold all over, off and on twitter - the use of hashtags can be witnessed on all the social media platforms today which indeed provides leverage ...

Photographs: An Important Tool in Advertising

Berenice Abbott, a very well-known photographer once said, “Photography helps people see.” First impressions are always crucial. Since photography is an art, great photographs are a sure way to show your best. Photos that are clicked ...