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Viral ads: Internet chaos of everyday

In today’s age and humor, we witness thousands of advertisements going viral every other day. What is it that they do? While some of the ads go unnoticed, others go mindlessly viral reaching out to almost ...

Why does the brand sell more than the product?

Ever wondered why a pair of denim costs more with Levi’s tag? And even though it is more expensive, people still buy them? The answer is ‘trust’. Trustworthiness promised to the consumers by the organization through ...

The trimming of ad lengths over the years

Ads have infiltrated almost every single platform, online as well as offline. The omnipresence of ads has only grown over the past few years. This growing traction is credited to their adaptive nature. In a fast-moving ...

The Controversy Around Gillette Ads.

In show of their support for the #MeToo movement, safety razor and personal care brand Gillette launched a campaign in January 2019. The campaign was kick-started with a commercial titled “We Believe: the Best Men Can ...

Movie Marketing Marvel

Movie marketing is certainly not just limited to the trailer, we have seen many movies in history that aced their marketing game which provoked curiosity, resulting in high sales. While \"The Blair Witch Project\" team created ...