Marketing, in today’s scenario, is an extremely important tool, that any corporate or firm can use, in order to sell their products or services to the public. Since the adoption of TCP/IP by ARPANET on January …

For the current entrepreneurs, every successful venture’s winning mantra depends on effective marketing strategies. While marketing has existed for ages, the ways in which it is practised have gradually evolved over the past few decades. This …

What is the first thing that comes to your mind when you see an advertisement? Some advertisements will make you feel emotional while others shall evoke a memory from your childhood. You feel in a particular …

In today’s age and humor, we witness thousands of advertisements going viral every other day. What is it that they do? While some of the ads go unnoticed, others go mindlessly viral reaching out to almost …

What are the promotional products?
Doesn’t everybody love free giveaways and promotional products? Especially when it is from their favorite brand or is a product that they’d love to own. Promotional products are palpable items which have …

Ever wondered why a pair of denim costs more with Levi’s tag? And even though it is more expensive, people still buy them? The answer is ‘trust’. Trustworthiness promised to the consumers by the organization through …

Ads have infiltrated almost every single platform, online as well as offline. The omnipresence of ads has only grown over the past few years. This growing traction is credited to their adaptive nature. In a fast-moving …

In a world where people are constantly overwhelmed by a barrage of information, making your brand stand out may seem like an arduous task. But the goal of advertising is seldom to make a brand stand …

In show of their support for the #MeToo movement, safety razor and personal care brand Gillette launched a campaign in January 2019. The campaign was kick-started with a commercial titled “We Believe: the Best Men Can …