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Movie Marketing Marvel

Movie marketing is certainly not just limited to the trailer, we have seen many movies in history that aced their marketing game which provoked curiosity, resulting in high sales. While \"The Blair Witch Project\" team created ...

Limited Edition Marketing

A limited edition product campaign entails a brand creating what many would hold to be a ‘unique’ item that could be sold only over a given, fixed time frame, in specific markets. This marketing effort is ...

What print has to say on AIDS?

Print medium has many limitations, and the scope is seen to be very little. But this was the medium that brought massive awareness on the most complicated, deadly subject; AIDS. It was successful in breaking every ...

Decoding Jio’s Pricing Strategy

A brand’s success depends on its ability to solve a problem, provide a quality product or service, create a new demand and the list continues. Yet, for all this to happen, the brand should attract the ...