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CRITIQUING SOME MARKETING BUZZWORDS

The word ‘marketing’ has been so overused in popular culture that the mere mention/sight of it creates a sort of Pavlov-like anti-response within this author’s body. It’s been written about so much and talked about so ...

TAGLINES: HOW DO THEY AFFECT YOU?

Just on a personal level, we’re big fans of Taglines. It’s fun to work on them and they’re fun to come up with. We’re big fans of the idea that a couple of words joined together ...

ADVENTURES IN CLIENT SERVICING

Nope. Not like the Elisabeth Shue movie “Adventures in babysitting”. This one is much more interesting. “Still not as fun as client servicing.” It’s hard to exactly gauge out why and how people end up in the Client ...

ADVERTISING SCOPE IN BANGALORE

You will find a thriving atmosphere in just about every aspect in Bangalore. Aside from the infernal traffic jams, it is just about one of the easiest cities to live in India. The weather is not as ...

CREATIVITY AND ‘THE ADVERTISING MYTH’

There is that myth that getting into Advertising allows people to live out their ‘creative fantasies’ and get paid for it. And life becomes a cycle of constant catharsis wherein you resolve your continual angst and ...

PSYCHOLOGICAL PRIMING IN ADVERTISING

The core of Advertising is to make the consumer/ client ‘respond’ to your ideas. And ‘responding’ would most definitely include them having an emotional reaction to them. And the ability to evoke any psychological response, let ...