Omni-Channel marketing signifies the integration of all the marketing channels into one. Bearing a unified interface for a multiple set of media operations that provides a seamless brand experience to the customers. It can be a …

People who are enthusiastic about automation talk about programs and machines replacing humans in every business, not only for the sake of progress but survival as well. Technology is now all encompassing – just like Oxygen …

We live in a fast paced world where everyone is glued to their phones and are on the move, the consumers have little or no time to comprehend or pay attention to advertisements. Everywhere we look, …

Eating out has always been an integral part of socializing and is often the reflection of the current generation. With the advent of digital and social technology platforms, it has been found that Gen Y, often …

Music in the advertising industry is a most intriguing topic. Not only does it have a ringing effect on the mind but the way it serves to enhance the message of the product / service / …

E-advertising Solutions for Startups and Micro-businesses
Change is the only constant in the advertising industry, owing to the ever-evolving nature of the consumer’s tastes and preferences. The very nature of the market itself means that there will …

One Nation, One Tax
At the stroke of midnight on 30 June, 2017, one of India’s most revolutionary tax regimes, the Goods and Services Tax, more commonly known as GST, was implemented, sparking a clamour for reform …

One of the most hot button topics that comes up when debating Facebook (and social media) in general are the ethics of sharing/oversharing. More specifically, the impact it has on the psychology of both the person …

Social Media has become such an important signifier for modern life and day-to-day activity. Aspects of it have often bled out into enterprises that aim to improve the quality of it. The effect of Social Media …