It’s imperative for businesses to know who their potential customers are and being certain of their target audience. Business enterprises should carefully select and target the audience to promote and sell their product in the market. …

It’s now official – net neutrality is moving toward the end zone. Internet Service Providers are legally in the clear to implement pricing and speed-tiered Internet access to companies and consumers.

ISPs can move ahead to offer …

The fact that sex sells is not some recent revelation. 1871 marks the earliest known use of sex in advertising. Pearl Tobacco featured a naked woman on the cover of their package. It is typical human …

Virtual Reality or VR is swiftly gathering a lot of attention on various different platforms. It most definitely has numerous implications, but what will a future with virtual reality mean for advertisers and content creators?

VR had …

Public relations stands to signify the way a person or an organization deals with other people (the public).In this manner, people relate to you and to your organization through you. Negative public relations, also known as …

Marketing is a promotional strategy to introduce and inform the consumer market about various products and services available to the potential customer.For a company, the product has to be presented before the public in order to …

Out of Home (OOH) advertising, which is literally taken to mean all the advertisements you see when you step out of your home, is a medium that has been around for a long time.
Back in the …

Humour is a valuable instrument in the advertising industry and has been deliberately utilized since its very inception. People adore things that are clever, and are generally drawn to humour. Think back to one such advertisement …

Coca-Cola and Pepsi are two names that are well-known for being the forerunners of a hundred billion dollar soft-drink industry; from the heart of America to the most remote locations, Coca-Cola and Pepsi have successfully stretched …