In a world where people are constantly overwhelmed by a barrage of information, making your brand stand out may seem like an arduous task. But the goal of advertising is seldom to make a brand stand out. If anything, …

The age-old phrase “Customer is King” resonates even today in the modern world of branding and advertising. Despite the change in times and the evolvement in strategies applied to entice the customers, the one thing that continues to remain …