Ads have infiltrated almost every single platform, online as well as offline. The omnipresence of ads has only grown over the past few years. This growing traction is credited to their adaptive nature. In a fast-moving world, the advertising …

In show of their support for the #MeToo movement, safety razor and personal care brand Gillette launched a campaign in January 2019. The campaign was kick-started with a commercial titled “We Believe: the Best Men Can Be”. It sought …