UNDERSTANDING INTEGRATED MARKETING
To get a basic understanding of Integrated Marketing, one needs to look at the world around him and think about the various ways in which he/she absorbs information. Information is spread over a network that encompasses …
DISCUSSING VISUAL DESIGN IN BRANDING
When we talk about aspects like “brand consistency” and the “synonymous product experience”, we try and elucidate the aspects that facilitate a sense of familiarity and loyalty amongst the consumer. But to first get their attention, …
DISRUPTION IN A MAD WORLD
Since the advent of digital, a lot has been said about disruption and how ‘disruptors’ have basically sent shockwaves across every industry vertical. In the retail industry, e-commerce has terraformed the landscape for the foreseeable future. …
CREATIVE IDEATION IN ADVERTISING AGENCIES
If you’ve read my previous Marketing buzzwords blog, you know that I’m really not a big fan of the word ‘Ideation’. It’s a word that I think has outstayed its’ welcome but as circumstances would have …
WORKING IN CREATIVE/ ADVERTISING AGENCIES
There is a lot of misconception amongst people about what entails the work life at a ‘creative agency’ or being a ‘creative professional’ in general. People come into this field with differing ideas about the job …
CREATIVE ADVERTISING IN BANGALORE AND WHY IT’S NEEDED
As it is our Home base, we’ve got a lot of affection and respect for the city of Bangalore. And watching it boom over the last decade in economy, infrastructure and IT and experience an incredible …
MUSINGS ON HEALTHCARE ADVERTISING
Amongst the various types of Ads that people seem to talk about, It can’t help but feel that there is a relative lack of focus on Healthcare Advertising, or at least in terms of what dominates …
A CRITIQUE OF MODERN TEXT
A lot of ‘text’ in the modern 21st century has become increasingly formal in nature (or ‘corporatized’ if you want to call it) with an emphasis on using the most regulated form of language for even …
A DISCUSSION ON ‘FALSE ADVERTISING’ AND ETHICS
We’ve talked extensively about how Advertisers/Marketers use increasingly clever and detailed tactics to convince consumers to buy their products but some of them have the notorious habit of outright lying in order to achieve the same. …