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Entries by Harri Krishna

Four Best Advertisement Campaigns that went Viral

The internet is a crazy place; it has the power to make the most trivial thing go viral, make an average person famous overnight and even has it’s fun trolling celebrities. While most could not figure out the maze ...

What print has to say on AIDS?

Print medium has many limitations, and the scope is seen to be very little. But this was the medium that brought massive awareness on the most complicated, deadly subject; AIDS. It was successful in breaking every stigma and fear ...

Decoding Jio’s Pricing Strategy

A brand’s success depends on its ability to solve a problem, provide a quality product or service, create a new demand and the list continues. Yet, for all this to happen, the brand should attract the right audience and ...

How to optimize your website for voice search?

It’s a no brainer that we are all living in the age of information. We consume content throughout the day, right from the time we wake up until the time we sleep. Of late, there has been a sudden ...

Unbreakable Cookies – Remarketing

Have you ever noticed that Facebook shows you advertisements of the exact same product that you were searching for a few minutes ago? Is it coincidence? I think not. This apparent magic by Facebook is made possible with the ...

Advertising Appeals

The ultimate goal of advertising is to persuade people to buy a product or service, and advertising appeals are the ways in which this goal can be achieved. Though sex appeal is one of the oldest and highly effective ...