It is a free world and everybody is free to do whatever they want. We make decisions on a daily basis and we are happy that we are responsible for our own lives. But are we …

When it comes to money transfer, we tend to opt for a service that is secure. PayPal thought the same as well, until they did a neuromarketing research and found that their audience preferred speedy services …

Welcome to Part 2 of our list of the Top 9 Most Iconic and Influential Ad Campaigns. Be sure to check out Part 1 as well, ranking brands and their marketing campaigns from #9 through #5, …

A trip down memory lane to some of the most iconic ads that caught our undivided attention.

#9 Old Spice – The Man Your Man Could Smell Like

Old Spice’s “The Man Your Man Could Smell Like” campaign …

It’s a no brainer that we are all living in the age of information. We consume content throughout the day, right from the time we wake up until the time we sleep. Of late, there has …

Have you ever noticed that Facebook shows you advertisements of the exact same product that you were searching for a few minutes ago? Is it coincidence? I think not. This apparent magic by Facebook is made …

The ultimate goal of advertising is to persuade people to buy a product or service, and advertising appeals are the ways in which this goal can be achieved. Though sex appeal is one of the oldest …

Every advertisement has a great deal of thought and strategy, comprising more planning than one may think. Every aspect of an advert is intended to appeal to the consumer in a unique way, from the colour …

We may all be familiar with several multi-level marketing (MLM) companies such as Mary Kay, Amway, Avon, Tupperware, Herbalife among others. But what may seem unfamiliar to many is the marketing strategy used behind the sale …