LOADING CLOSE
Advertising Agency Bangalore

UNDERSTANDING INTEGRATED MARKETING

To get a basic understanding of Integrated Marketing, one needs to look at the world around him and think about the various ways in which he/she absorbs information. Information is spread over a network that encompasses ...

DISCUSSING VISUAL DESIGN IN BRANDING

When we talk about aspects like “brand consistency” and the “synonymous product experience”, we try and elucidate the aspects that facilitate a sense of familiarity and loyalty amongst the consumer. But to first get their attention, ...

DISRUPTION IN A MAD WORLD

Since the advent of digital, a lot has been said about disruption and how ‘disruptors’ have basically sent shockwaves across every industry vertical. In the retail industry, e-commerce has terraformed the landscape for the foreseeable future. ...

CREATIVE IDEATION IN ADVERTISING AGENCIES

If you’ve read my previous Marketing buzzwords blog, you know that I’m really not a big fan of the word ‘Ideation’. It’s a word that I think has outstayed its’ welcome but as circumstances would have ...

WORKING IN CREATIVE/ ADVERTISING AGENCIES

There is a lot of misconception amongst people about what entails the work life at a ‘creative agency’ or being a ‘creative professional’ in general. People come into this field with differing ideas about the job ...