The mere mention of the word ‘Subliminal’ gets most a major section of the population all hot under the collar. Which leads to the inevitable spawn of conspiracy theories and generalizations about terms that people generally …

Objective wisdom is that:

You cannot re-live your youth/childhood and
Jury’s still open on whether it was as great as you remember it to be.

I know that hearing/reading this may sting you inside a bit or …

The principles of creativity can sometimes be at odds with the various factors that comprise the social and psychological landscape of the business environment. I don’t intend to discuss this strictly in terms of creativity but …

The word ‘marketing’ has been so overused in popular culture that the mere mention/sight of it creates a sort of Pavlov-like anti-response within this author’s body. It’s been written about so much and talked about so …

Just on a personal level, we’re big fans of Taglines. It’s fun to work on them and they’re fun to come up with. We’re big fans of the idea that a couple of words joined together …

Nope. Not like the Elisabeth Shue movie “Adventures in babysitting”. This one is much more interesting.

“Still not as fun as client servicing.”
It’s hard to exactly gauge out why and how people end up in the Client …

You will find a thriving atmosphere in just about every aspect in Bangalore.
Aside from the infernal traffic jams, it is just about one of the easiest cities to live in India. The weather is not as …

There is that myth that getting into Advertising allows people to live out their ‘creative fantasies’ and get paid for it. And life becomes a cycle of constant catharsis wherein you resolve your continual angst and …

The core of Advertising is to make the consumer/ client ‘respond’ to your ideas. And ‘responding’ would most definitely include them having an emotional reaction to them. And the ability to evoke any psychological response, let …