A GROUP OF WORDS CREATE AS MANY PICTURES

When words talk to you in a rhythm, they stay carved in your memories, don’t they? Some words used by Copywriters around the world have an impactful message on the minds of the TG. A picture speaks a thousand words, a group of words create as many pictures. Words arranged rhythmically in order to have an influence on the reader is what is called as a tagline.

Many of the taglines are nearly impossible to be erased, just like some of these,

1. JUST DO IT – Nike, 1988
   The sports-shoe giant coined the slogan back in the year 1988, thanks to Dan Wieden who credits the inspiration to Gary Gilmore’s last words. It emphasizes on the athletes’ attitude of breaking through the barriers, just getting out there with a free mind and performing the task at hand. The tagline has had many campaigns branched out from it. Some of them include, No Excuses, Risk Everything, Find Your Greatness, My Time is Now.
2. The Ultimate Driving Machine – BMW, 1971
   From “Sheer Driving Pleasure” to “The Ultimate Driving Machine,” BMW has achieved it all. This line was crafted in the year 1971 while the brand was under the leadership of automotive industry legend, Bob Lutz. It still stands as the most recognized phrase associated with the German auto makers.
3. Don’t Leave Home Without It – American Express, 1975
   David Ogilvy coined the slogan for The American Express Company with the Academy Award winner, Karl Malden being the voice of the campaign in America. The line conveys the message across directly with the tagline acting as a reminder for the user, never to forget his card back at home, pretty straight line that made a huge impact that boosted the brand value into being 22nd most valued brand of all times.
4. We Try Harder – Avis
   Car rental company, AVIS, provided service trying harder to achieve customer satisfaction and came up with this slogan. This campaign soared high with their profits being risen after thirteen years.
5. Got Milk?
   Created by Goodby, Silverstein & Partners in the year 1993, this slogan and campaign was created in response to slumping milk sales in the Golden State. The line connects with the consumers in the simplest way by asking a common question if you have got your pack of milk for the day.
6. There Are Some Things Money Can’t Buy.
   For Everything Else, There’s MasterCard – Master Card, 1997 With consumers starting to choose other credit cards, Master Card, in the year 1997 got themselves back from the brink with this slogan. The result of the campaign is much regarded as ‘priceless’ with respect to the impact.
7. Think Different. – Apple, 1997
   At the time of struggle, Jobs was inspired by the idea of being challenged to think different, hence the slogan against the brand name, “Think Different.” This line has been replicated in all their products and services and now we all know where the brand stands!
8. The Few. The Proud. – U.S. Marines, 1976
   At the time of struggle, Jobs was inspired by the idea of being challenged to think different, hence the slogan against the brand name, “Think Different.” This line has been replicated in all their products and services and now we all know where the brand stands!
   This tagline was created in the year 1976 and it is one of the rare promotional works ever undertaken by the U.S. Government. The line is as powerful as the squad.
9. You Deserve a Break Today – McDonald’s, 1971
   Emphasizing on the fact that work-life stress can be left behind for some time in order to take a break and get right back at it fresh. Although ‘McD’ has had a lot of slogans after that, this one remains the most popular one.
10. A Diamond is Forever – DeBeers, 1944
    Just like the precious stone of diamond remains forever, the line complements it with near perfection. The brand is a prime example of a catchy tagline that permeates pop culture. A Diamond is surely forever! As many relevant words in the dictionary remain untouched, the scope of Copywriting is on the rise as it has always been. Writing taglines is not the only job ‘copy guys’ undertake. A/V commercial scripts, radio jingle and other marketing communications media pages are some of the other crucial responsibilities undertaken by the Copywriter.