Just on a personal level, we’re big fans of Taglines. It’s fun to work on them and they’re fun to come up with. We’re big fans of the idea that a couple of words joined together can represent a …

Nope. Not like the Elisabeth Shue movie “Adventures in babysitting”. This one is much more interesting.

“Still not as fun as client servicing.”
It’s hard to exactly gauge out why and how people end up in the Client Servicing side of …

You will find a thriving atmosphere in just about every aspect in Bangalore.
Aside from the infernal traffic jams, it is just about one of the easiest cities to live in India. The weather is not as hostile as Delhi …

There is that myth that getting into Advertising allows people to live out their ‘creative fantasies’ and get paid for it. And life becomes a cycle of constant catharsis wherein you resolve your continual angst and repression by channelling …

The core of Advertising is to make the consumer/ client ‘respond’ to your ideas. And ‘responding’ would most definitely include them having an emotional reaction to them. And the ability to evoke any psychological response, let alone emotion is …

People talk about ‘Culture’ in Advertising as if it’s a collection of loose-cannon ethos held together by the intense desire for competition and success and well, they’re not wrong. It IS exactly like that. It’s intense, stressful, often quite …

The process of advertising/marketing and facilitating brand messages to consumers has been thoroughly exhausted by almost every type of study that has ever been conducted. It’s a widely read and researched topic that can never be understood finitely as …

If surrogate advertising were to emerge from the text books, it would sound something like this, ‘Surrogate advertising refers to promoting a articular product extensively using its closely relevant substitute under the same umbrella brand. In the world of …

When words talk to you in a rhythm, they stay carved in your memories, don’t they? Some words used by Copywriters around the world have an impactful message on the minds of the TG. A picture speaks a thousand …

Behind every successful logo there is a story behind its creation. There is a lot of thought process, time and energy that goes in, in order to create the perfect logo that weaves the brand ethos, values and stories. …