ABOUT ‘GROWTH HACKING’
One of the more conversed about buzz words in the business/marketing world would be ‘Growth Hacking’. While there will be many words that can be used to describe the concept (depending on where you read about it), in simple …
Entries by Circuit 9ers
Consumer involvement : extending the limits
Advertising means getting involved with the consumers, learning about their passions and interests. Such a skillset can go a long way towards gauging their tastes and preferences and in the long run, help out the company in coming up …
TALKING COSMETICS ADVERTISING:
There is a saying, “beauty lies in the eyes of the beholder” and in the case of cosmetics advertising, it holds more truth each passing day.
Whether you feel it’s acceptable or not, advertising has greatly influenced the perception of …
Battle of the brands
Listen to the words or look at an Apple advertisement.
The tagline “Think Different” pops up in our mind and we lose ourselves thinking about Steve Jobs and the popularity of Apple in our stream of consciousness.
When you’re enthusiastic about …
The Social Responsibility of Advertising
Advertising over the years has evolved beyond just focusing on grabbing consumer’s attention by catchy jingles, videos and packaging to a more refined medium with a certain sort of narrative. And while it’s still criticized for a lot of …
Digital PR Simplified
What is ‘public relations’?
As the name suggests, public relations is the way organizations, companies and individuals communicate facts and opinions with the public and the media. PR professionals engage audiences through platforms that do not require any direct financial …
TALKING CONTENT QUALITY-WISE.
The power of the phrase ‘content is king’ seems to have diluted over time.
A lot of blogs on the internet only seem to want to regurgitate the same aspects about content and content marketing and the entire thing begins …
UNDERSTANDING INTEGRATED MARKETING
To get a basic understanding of Integrated Marketing, one needs to look at the world around him and think about the various ways in which he/she absorbs information. Information is spread over a network that encompasses people of all …
DISCUSSING VISUAL DESIGN IN BRANDING
When we talk about aspects like “brand consistency” and the “synonymous product experience”, we try and elucidate the aspects that facilitate a sense of familiarity and loyalty amongst the consumer. But to first get their attention, you have to …
DISRUPTION IN A MAD WORLD
Since the advent of digital, a lot has been said about disruption and how ‘disruptors’ have basically sent shockwaves across every industry vertical. In the retail industry, e-commerce has terraformed the landscape for the foreseeable future. In the banking, …