If you’ve read my previous Marketing buzzwords blog, you know that I’m really not a big fan of the word ‘Ideation’. It’s a word that I think has outstayed its’ welcome but as circumstances would have it, I have …

There is a lot of misconception amongst people about what entails the work life at a ‘creative agency’ or being a ‘creative professional’ in general. People come into this field with differing ideas about the job and what it …

As it is our Home base, we’ve got a lot of affection and respect for the city of Bangalore. And watching it boom over the last decade in economy, infrastructure and IT and experience an incredible degree of elevation …

Amongst the various types of Ads that people seem to talk about, It can’t help but feel that there is a relative lack of focus on Healthcare Advertising, or at least in terms of what dominates the general think …

A lot of ‘text’ in the modern 21st century has become increasingly formal in nature (or ‘corporatized’ if you want to call it) with an emphasis on using the most regulated form of language for even minuscule things. People …

We’ve talked extensively about how Advertisers/Marketers use increasingly clever and detailed tactics to convince consumers to buy their products but some of them have the notorious habit of outright lying in order to achieve the same. They don’t have …

The mere mention of the word ‘Subliminal’ gets most a major section of the population all hot under the collar. Which leads to the inevitable spawn of conspiracy theories and generalizations about terms that people generally have trouble grasping …

Objective wisdom is that:

You cannot re-live your youth/childhood and
Jury’s still open on whether it was as great as you remember it to be.

I know that hearing/reading this may sting you inside a bit or cause a caustic …

The principles of creativity can sometimes be at odds with the various factors that comprise the social and psychological landscape of the business environment. I don’t intend to discuss this strictly in terms of creativity but there’s definitely agenda’s …

The word ‘marketing’ has been so overused in popular culture that the mere mention/sight of it creates a sort of Pavlov-like anti-response within this author’s body. It’s been written about so much and talked about so much in SO …