When we talk about aspects like “brand consistency” and the “synonymous product experience”, we try and elucidate the aspects that facilitate a sense of familiarity and loyalty amongst the consumer. But to first get their attention, …

Since the advent of digital, a lot has been said about disruption and how ‘disruptors’ have basically sent shockwaves across every industry vertical. In the retail industry, e-commerce has terraformed the landscape for the foreseeable future. …

If you’ve read my previous Marketing buzzwords blog, you know that I’m really not a big fan of the word ‘Ideation’. It’s a word that I think has outstayed its’ welcome but as circumstances would have …

There is a lot of misconception amongst people about what entails the work life at a ‘creative agency’ or being a ‘creative professional’ in general. People come into this field with differing ideas about the job …

As it is our Home base, we’ve got a lot of affection and respect for the city of Bangalore. And watching it boom over the last decade in economy, infrastructure and IT and experience an incredible …

Amongst the various types of Ads that people seem to talk about, It can’t help but feel that there is a relative lack of focus on Healthcare Advertising, or at least in terms of what dominates …

A lot of ‘text’ in the modern 21st century has become increasingly formal in nature (or ‘corporatized’ if you want to call it) with an emphasis on using the most regulated form of language for even …

We’ve talked extensively about how Advertisers/Marketers use increasingly clever and detailed tactics to convince consumers to buy their products but some of them have the notorious habit of outright lying in order to achieve the same. …