Marketing, in today’s scenario, is an extremely important tool, that any corporate or firm can use, in order to sell their products or services to the public. Since the adoption of TCP/IP by ARPANET on January 1, 1983, the …

For the current entrepreneurs, every successful venture’s winning mantra depends on effective marketing strategies. While marketing has existed for ages, the ways in which it is practised have gradually evolved over the past few decades. This change in the …

Logos form the critical aspect of business marketing. As the company’s major graphical representation, a logo becomes a company’s brand and the single most visible manifestation of the company within the target market. For this reason, a well-designed …

Every brand has a story to tell. Branding in short according to many commentators of the marketing industry is the application of a story to a product or service. We do not experience the world through information. We experience …

In the not so recent past, online shopping has become a huge trend. Most people today find it infinitely more convenient to make online purchases, all at the click of a button, than linger around retail stores. There’s literally …

Beginning its journey from the twitter conversation to strengthening its hold all over, off and on twitter – the use of hashtags can be witnessed on all the social media platforms today which indeed provides leverage to the brands …

Berenice Abbott, a very well-known photographer once said, “Photography helps people see.” First impressions are always crucial. Since photography is an art, great photographs are a sure way to show your best. Photos that are clicked beautifully can captivate …

If you were in the loop / observing marketing trends last year, you were probably aware of the some important changes that took place in Google Adwords. In case you weren’t, here’s the basic gist: Adwords is slowly inching …

Creating consumer engagement on Facebook is something that quite frankly, has been discussed ad nauseum over the internet / blogosphere. There isn’t anything new that anyone can add at this moment in time and almost everything that was said …

Omni-Channel marketing signifies the integration of all the marketing channels into one. Bearing a unified interface for a multiple set of media operations that provides a seamless brand experience to the customers. It can be a valuable and accessible …