NOT JUST ANOTHER DOG BLOG!
So, if you’re the kind who believes partying hard over the week-ends is the ultimate stress buster, you’re um…. right! But with a throbbing head from last night’s hangover and drooping eyes that burn as they …
TEAM 9 TRAVEL DIARIES: A BITE TO REMEMBER
“Be sure to pack a pair of long socks, You’re going to be needing them!” said, Sajeesh Gopalan, our Guru in Public Relations, before he drove his way out of the city. The following evening, the …
ON YOUR MARKS, GET SET, THINK CREATIVELY!
Like, any advertising agency one of the biggest challenges we face, is to keep our creative ideas fresh. Anyone that works in the industry will know that having to come up with a creative idea on …
ECOLOGICAL AND GREEN MARKETING – SAME SAME BUT DIFFERENT
There is a common misconception regarding the terms ‘Ecological Marketing’ and ‘Green Marketing’. A lot of people are misinformed and thus think that these terms are synonyms and can be used interchangeably, when in actual fact …
SENSORY MARKETING – LEFT, RIGHT & CENTRE
After decades of criticism, it seems as though Pine and Gilmore’s theory on Experience Economy is proving to be ever so effective across all industry sectors.
Sensory Marketing was first explored in the early 70’s and was …
AMAZING APPLICATIONS
Let’s talk about apps/games and see how they help us in whatever we are doing.
You’re probably wondering now as to what are the uses of an app? What are the best apps? How so they get …
ADVERTISING IS NOT ALWAYS A GLAMOROUS PROFESSION
Have you ever watched a commercial and said: “I can do better than that!” Then you may want to consider a career in advertising. But how do you know if this career is right for you? …
WOMENS DAY
Whether it’s Joan of Arc’s fiery will or Mother Teresa’s warm, loving grace, women have the uncanny ability to be dynamic depending on the situation they find themselves in. If they need to be leaders, they …
CUSTOMER IS KING!
It’s the inevitable truth and a relationship that must be knotted up well!
Customer Relationship Management (CRM) programs are directly responsible because of unique demands and higher level of expectations that consumers possess. Therefore Relationship Marketing has …