Cricket is seen as a deep-rooted culture in India that sparks excitement in people of all ages. The Indian cricket team is the one that unites this diversified culture into one big happy family but IPL does the opposite. …
Movie marketing is certainly not just limited to the trailer, we have seen many movies in history that aced their marketing game which provoked curiosity, resulting in high sales. While “The Blair Witch Project” team created missing posters of …
The internet is a crazy place; it has the power to make the most trivial thing go viral, make an average person famous overnight and even has it’s fun trolling celebrities. While most could not figure out the maze …
Print medium has many limitations, and the scope is seen to be very little. But this was the medium that brought massive awareness on the most complicated, deadly subject; AIDS. It was successful in breaking every stigma and fear …
A brand’s success depends on its ability to solve a problem, provide a quality product or service, create a new demand and the list continues. Yet, for all this to happen, the brand should attract the right audience and …
It is a free world and everybody is free to do whatever they want. We make decisions on a daily basis and we are happy that we are responsible for our own lives. But are we really making conscious …
When it comes to money transfer, we tend to opt for a service that is secure. PayPal thought the same as well, until they did a neuromarketing research and found that their audience preferred speedy services over safety. A …
It’s a no brainer that we are all living in the age of information. We consume content throughout the day, right from the time we wake up until the time we sleep. Of late, there has been a sudden …
Have you ever noticed that Facebook shows you advertisements of the exact same product that you were searching for a few minutes ago? Is it coincidence? I think not. This apparent magic by Facebook is made possible with the …
The ultimate goal of advertising is to persuade people to buy a product or service, and advertising appeals are the ways in which this goal can be achieved. Though sex appeal is one of the oldest and highly effective …
