It’s a no brainer that we are all living in the age of information. We consume content throughout the day, right from the time we wake up until the time we sleep. Of late, there has been a sudden …

Have you ever noticed that Facebook shows you advertisements of the exact same product that you were searching for a few minutes ago? Is it coincidence? I think not. This apparent magic by Facebook is made possible with the …

The ultimate goal of advertising is to persuade people to buy a product or service, and advertising appeals are the ways in which this goal can be achieved. Though sex appeal is one of the oldest and highly effective …

Every advertisement has a great deal of thought and strategy, comprising more planning than one may think. Every aspect of an advert is intended to appeal to the consumer in a unique way, from the colour scheme and visuals, …

We may all be familiar with several multi-level marketing (MLM) companies such as Mary Kay, Amway, Avon, Tupperware, Herbalife among others. But what may seem unfamiliar to many is the marketing strategy used behind the sale of every MLM …