Ads have infiltrated almost every single platform, online as well as offline. The omnipresence of ads has only grown over the past few years. This growing traction is credited to their adaptive nature. In a fast-moving world, the advertising …

In a world where people are constantly overwhelmed by a barrage of information, making your brand stand out may seem like an arduous task. But the goal of advertising is seldom to make a brand stand out. If anything, …

In show of their support for the #MeToo movement, safety razor and personal care brand Gillette launched a campaign in January 2019. The campaign was kick-started with a commercial titled “We Believe: the Best Men Can Be”. It sought …

The age-old phrase “Customer is King” resonates even today in the modern world of branding and advertising. Despite the change in times and the evolvement in strategies applied to entice the customers, the one thing that continues to remain …