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Viral ads: Internet chaos of everyday

In today’s age and humor, we witness thousands of advertisements going viral every other day. What is it that they do? While some of the ads go unnoticed, others go mindlessly viral reaching out to almost every corner of ...

Why does the brand sell more than the product?

Ever wondered why a pair of denim costs more with Levi’s tag? And even though it is more expensive, people still buy them? The answer is ‘trust’. Trustworthiness promised to the consumers by the organization through its brand. We all ...