LOADING CLOSE

Is AI the Future of Digital Marketing?

Marketing is a promotional strategy to introduce and inform the consumer market about various products and services available to the potential customer.For a company, the product has to be presented before the public in order to get their attention ...

Out of Home Advertising: Standing the Test of Time

Out of Home (OOH) advertising, which is literally taken to mean all the advertisements you see when you step out of your home, is a medium that has been around for a long time. Back in the 1790s, during the ...

Humour Me This

Humour is a valuable instrument in the advertising industry and has been deliberately utilized since its very inception. People adore things that are clever, and are generally drawn to humour. Think back to one such advertisement that caught your ...