If you’ve read my previous Marketing buzzwords blog, you know that I’m really not a big fan of the word ‘Ideation’. It’s a word that I think has outstayed its’ welcome but as circumstances would have it, I have …
There is a lot of misconception amongst people about what entails the work life at a ‘creative agency’ or being a ‘creative professional’ in general. People come into this field with differing ideas about the job and what it …
As it is our Home base, we’ve got a lot of affection and respect for the city of Bangalore. And watching it boom over the last decade in economy, infrastructure and IT and experience an incredible degree of elevation …
