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MUSINGS ON HEALTHCARE ADVERTISING

Amongst the various types of Ads that people seem to talk about, It can’t help but feel that there is a relative lack of focus on Healthcare Advertising, or at least in terms of what dominates the general think …

A CRITIQUE OF MODERN TEXT

A lot of ‘text’ in the modern 21st century has become increasingly formal in nature (or ‘corporatized’ if you want to call it) with an emphasis on using the most regulated form of language for even minuscule things. People …