TALLY INSTITUTE OF LEARNING – HIGH QUALITY TRAINING
TIL needed to connect with their target group, wholly comprised of students in tier two cities, and communicate their message clearly – that TIL offers ‘another’ path into the job market. Traditional academic systems often don’t tap into the innate potential of their students, but that doesn’t mean students who underperform should lose hope. TIL applies innovative learning and equips its students with industry-relevant skills to make them job ready. However, awareness of other avenues into the job market was seriously lacking.
The Circuit 9 Idea
We came up with a BTL strategy, centered on the concept of being ‘job ready’, to give prospective students a better idea of what TIL is all about and the possibilities it presents to those who seek an alternate path into the job market. Our strategic efforts were executed in tier two cities with supporting collaterals like press ads, EDMs and hoardings to improve visibility and direct students to TIL’s website.
Our strategic BTL solution, powered by cutting-edge design and catchy, creative copy gained significant traction among prospective students. Thanks to our targeted marketing efforts, footfalls improved dramatically and the number of enquiries multiplied tenfold. TIL’s visibility also increased in the physical space through the use of supporting collaterals, thereby consolidating brand recall in tier two cities as an added benefit.BACK TO CASE STUDIES