SUPERPROFS – INDIA’S MOST TRUSTED ONLINE COACHING WEBSITE

Overview

Superprofs, an online platform for learning, was looking to build brand awareness amongst a young, ambitious audience, and capture a chunk of the existing market share from more established players in the field.

The Circuit 9 Idea

Given the mandate, we engaged in direct marketing and designed their logos, posters and other collaterals, which were displayed across the city. The brand tagline chosen was, ‘We prepare you in just one subject: SUPER CONFIDENCE’.

The Outcome

Brand recall improved massively across the city. Despite huge competition in the market, people’s awareness about SuperProfs was on the rise. Through our integrated marketing efforts, we were able to get people to identify Superprofs with competitive exams, thus delivering the key differentiation required to thrive in a highly competitive landscape.