DIRT MANIA – OUTDOOR ADVENTURES

Overview

Our shared challenge for this project was to design and execute a collection of integrated marketing tools to support the sales and services of Dirt Mania. Our efforts had to be targeted to appeal to the masses in an intriguing and appealing manner.

The Circuit 9 Idea

We used simplistic yet innovative brand messages to feature the beauty of nature and adventure sports in captivating conversational text and apt visual-cues. The central tagline used was ‘Adventure never felt so good’, and this was a part of our brand appeal to a more youthful and adventurous audience in and around Bangalore.

The Outcome

Our strategic ad campaign was successfully planned, launched and executed. As a result, the all-ATV dirt track received more registrations and customer participation. The branding was so good that our work is still in effect and continues to drive sales for the company. You know you’re doing well when a fully satisfied client wants more of the same work.