AKARUI – WORLD CLASS LED LIGHTING PRODUCTS

Overview

AKARUI needed to scale up its market penetration, for which they obviously needed to strengthen their position and improve visibility and recall. We were tasked with placing AKARUI as a viable competitor amongst its peers and make it more effective in its economic ecosystem.

The Circuit 9 Idea

We focused our strategies on new age mobile marketing. We built a sleek mobile app that would simultaneously display AKARUI’s extensive product range as well as deliver its brand message to the modern consumer. We engaged in the strategic use of content, infographics, as well as blogging to provide a sense of responsive design to the app.

The Outcome

The app put AKARUI on the digital map, and LED-seeking smartphone users in the city had instant access to AKARUI and its cutting-edge products. Overall, our strategic mobile marketing efforts lead to increased footfalls, optimized SEO rankings and a much higher market penetration.