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ADVERTISING CULTURE

People talk about ‘Culture’ in Advertising as if it’s a collection of loose-cannon ethos held together by the intense desire for competition and success and well, they’re not wrong. It IS exactly like that. It’s intense, ...

THE ADVANTAGE OF RISK IN CREATIVITY

The process of advertising/marketing and facilitating brand messages to consumers has been thoroughly exhausted by almost every type of study that has ever been conducted. It’s a widely read and researched topic that can never be ...

A GROUP OF WORDS CREATE AS MANY PICTURES

When words talk to you in a rhythm, they stay carved in your memories, don’t they? Some words used by Copywriters around the world have an impactful message on the minds of the TG. A picture ...

LOGOS AND THEIR HIDDEN MESSAGES

Behind every successful logo there is a story behind its creation. There is a lot of thought process, time and energy that goes in, in order to create the perfect logo that weaves the brand ethos, ...

NAILING THE PERFECT BRIEF

Being the next Don Draper might sound like a dream come true, but getting there requires a bunch of carefully calculated steps. There’s always that one brief that will help you make it or break it. ...