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MUSINGS ON HEALTHCARE ADVERTISING

Amongst the various types of Ads that people seem to talk about, It can’t help but feel that there is a relative lack of focus on Healthcare Advertising, or at least in terms of what dominates ...

A CRITIQUE OF MODERN TEXT

A lot of ‘text’ in the modern 21st century has become increasingly formal in nature (or ‘corporatized’ if you want to call it) with an emphasis on using the most regulated form of language for even ...

A DISCUSSION ON ‘FALSE ADVERTISING’ AND ETHICS

We’ve talked extensively about how Advertisers/Marketers use increasingly clever and detailed tactics to convince consumers to buy their products but some of them have the notorious habit of outright lying in order to achieve the same. ...

DISCUSSING SUBLIMINAL ADVERTIZING

The mere mention of the word ‘Subliminal’ gets most a major section of the population all hot under the collar. Which leads to the inevitable spawn of conspiracy theories and generalizations about terms that people generally ...

NOSTALGIA AS A TRIGGER MECHANIC

Objective wisdom is that: You cannot re-live your youth/childhood and Jury’s still open on whether it was as great as you remember it to be. I know that hearing/reading this may sting you inside a bit or ...