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A CRITIQUE OF MODERN TEXT

A lot of ‘text’ in the modern 21st century has become increasingly formal in nature (or ‘corporatized’ if you want to call it) with an emphasis on using the most regulated form of language for even ...

A DISCUSSION ON ‘FALSE ADVERTISING’ AND ETHICS

We’ve talked extensively about how Advertisers/Marketers use increasingly clever and detailed tactics to convince consumers to buy their products but some of them have the notorious habit of outright lying in order to achieve the same. ...

DISCUSSING SUBLIMINAL ADVERTIZING

The mere mention of the word ‘Subliminal’ gets most a major section of the population all hot under the collar. Which leads to the inevitable spawn of conspiracy theories and generalizations about terms that people generally ...

NOSTALGIA AS A TRIGGER MECHANIC

Objective wisdom is that: You cannot re-live your youth/childhood and Jury’s still open on whether it was as great as you remember it to be. I know that hearing/reading this may sting you inside a bit or ...

CRITIQUING CONSUMER MINDSET

The principles of creativity can sometimes be at odds with the various factors that comprise the social and psychological landscape of the business environment. I don’t intend to discuss this strictly in terms of creativity but ...

CRITIQUING SOME MARKETING BUZZWORDS

The word ‘marketing’ has been so overused in popular culture that the mere mention/sight of it creates a sort of Pavlov-like anti-response within this author’s body. It’s been written about so much and talked about so ...