There was much discussion about net neutrality and its repeal. What is net neutrality? How did net neutrality and its repeal affect the advertising world?
The net neutrality principles offered a fair and open internet experience to …

There was a time when every signboard was worth stopping for and every television commercial worth listening to. But this was ages ago, a time when advertisements were as rare as personal TV sets, and the …

Logos form the critical aspect of business marketing. As the company’s major graphical representation, a logo becomes a company’s brand and the single most visible manifestation of the company within the target market. For this …

Every brand has a story to tell. Branding in short according to many commentators of the marketing industry is the application of a story to a product or service. We do not experience the world through …

In the not so recent past, online shopping has become a huge trend. Most people today find it infinitely more convenient to make online purchases, all at the click of a button, than linger around retail …

Beginning its journey from the twitter conversation to strengthening its hold all over, off and on twitter – the use of hashtags can be witnessed on all the social media platforms today which indeed provides leverage …

Berenice Abbott, a very well-known photographer once said, “Photography helps people see.” First impressions are always crucial. Since photography is an art, great photographs are a sure way to show your best. Photos that are clicked …

If you were in the loop / observing marketing trends last year, you were probably aware of the some important changes that took place in Google Adwords. In case you weren’t, here’s the basic gist: Adwords …

Creating consumer engagement on Facebook is something that quite frankly, has been discussed ad nauseum over the internet / blogosphere. There isn’t anything new that anyone can add at this moment in time and almost everything …