LOADING CLOSE

TALKING CONTENT QUALITY-WISE.

The power of the phrase ‘content is king’ seems to have diluted over time. A lot of blogs on the internet only seem to want to regurgitate the same aspects about content and content marketing and the ...
Advertising Agency Bangalore

UNDERSTANDING INTEGRATED MARKETING

To get a basic understanding of Integrated Marketing, one needs to look at the world around him and think about the various ways in which he/she absorbs information. Information is spread over a network that encompasses ...

DISCUSSING VISUAL DESIGN IN BRANDING

When we talk about aspects like “brand consistency” and the “synonymous product experience”, we try and elucidate the aspects that facilitate a sense of familiarity and loyalty amongst the consumer. But to first get their attention, ...

DISRUPTION IN A MAD WORLD

Since the advent of digital, a lot has been said about disruption and how ‘disruptors’ have basically sent shockwaves across every industry vertical. In the retail industry, e-commerce has terraformed the landscape for the foreseeable future. ...

CREATIVE IDEATION IN ADVERTISING AGENCIES

If you’ve read my previous Marketing buzzwords blog, you know that I’m really not a big fan of the word ‘Ideation’. It’s a word that I think has outstayed its’ welcome but as circumstances would have ...

WORKING IN CREATIVE/ ADVERTISING AGENCIES

There is a lot of misconception amongst people about what entails the work life at a ‘creative agency’ or being a ‘creative professional’ in general. People come into this field with differing ideas about the job ...