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ABOUT ‘GROWTH HACKING’

One of the more conversed about buzz words in the business/marketing world would be ‘Growth Hacking’. While there will be many words that can be used to describe the concept (depending on where you read about ...

Consumer involvement : extending the limits

Advertising means getting involved with the consumers, learning about their passions and interests. Such a skillset can go a long way towards gauging their tastes and preferences and in the long run, help out the company ...

TALKING COSMETICS ADVERTISING:

There is a saying, “beauty lies in the eyes of the beholder” and in the case of cosmetics advertising, it holds more truth each passing day. Whether you feel it’s acceptable or not, advertising has greatly influenced ...

Battle of the brands

Listen to the words or look at an Apple advertisement. The tagline “Think Different” pops up in our mind and we lose ourselves thinking about Steve Jobs and the popularity of Apple in our stream of consciousness. When ...

The Social Responsibility of Advertising

Advertising over the years has evolved beyond just focusing on grabbing consumer’s attention by catchy jingles, videos and packaging to a more refined medium with a certain sort of narrative. And while it’s still criticized for ...

Digital PR Simplified

What is ‘public relations’? As the name suggests, public relations is the way organizations, companies and individuals communicate facts and opinions with the public and the media. PR professionals engage audiences through platforms that do not require ...