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TALKING ETHICS OF ‘OVER SHARING’

One of the most hot button topics that comes up when debating Facebook (and social media) in general are the ethics of sharing/oversharing. More specifically, the impact it has on the psychology of both the person ...

CSR through Social Media

Social Media has become such an important signifier for modern life and day-to-day activity. Aspects of it have often bled out into enterprises that aim to improve the quality of it. The effect of Social Media ...

Apple: An Icon of Branding

You ever notice how the ads of Apple are different than those of its peers? Heck, they’re the only ones who can get away with saying something like, “If you don’t have an iPhone, well you don’t ...

DISCUSSING ‘INTERRUPTIONS’ AND AD BLOCKING

We urge you to take some time in your day and go through this article: http://www.cnbc.com/2017/05/26/is-advertising-over-what-chief-marketers-are-saying-about-the-future.html One of the interesting things that this article predicts that the quality of advertising, (which it describes as a ‘lot of crap’) ...

ABOUT ‘GROWTH HACKING’

One of the more conversed about buzz words in the business/marketing world would be ‘Growth Hacking’. While there will be many words that can be used to describe the concept (depending on where you read about ...

Consumer involvement : extending the limits

Advertising means getting involved with the consumers, learning about their passions and interests. Such a skillset can go a long way towards gauging their tastes and preferences and in the long run, help out the company ...