People talk about ‘Culture’ in Advertising as if it’s a collection of loose-cannon ethos held together by the intense desire for competition and success and well, they’re not wrong. It IS exactly like that. It’s intense, …

The process of advertising/marketing and facilitating brand messages to consumers has been thoroughly exhausted by almost every type of study that has ever been conducted. It’s a widely read and researched topic that can never be …

If surrogate advertising were to emerge from the text books, it would sound something like this, ‘Surrogate advertising refers to promoting a articular product extensively using its closely relevant substitute under the same umbrella brand. In …

When words talk to you in a rhythm, they stay carved in your memories, don’t they? Some words used by Copywriters around the world have an impactful message on the minds of the TG. A picture …

Behind every successful logo there is a story behind its creation. There is a lot of thought process, time and energy that goes in, in order to create the perfect logo that weaves the brand ethos, …

Being the next Don Draper might sound like a dream come true, but getting there requires a bunch of carefully calculated steps. There’s always that one brief that will help you make it or break it. …

It’s evening- a typical weekday evening and we city dwellers are where we’re expected to be. Damn! It never seems to end does it? Moving at snail pace, listening to the cacophony of hoots, sniffing on …

The ideal funny commercial is a direct shot from the glass, that when absorbed, it takes you to a different plane of consciousness- We temporarily forget the petty issues and everyday frustrations that seem to swirl …

If you’re on the hunt for a new job, we’ve got some good advice you can live without. But if you want to stand out, then this blog definitely isn’t something you’d be turning a blind …