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A First for India

E-advertising Solutions for Startups and Micro-businesses Change is the only constant in the advertising industry, owing to the ever-evolving nature of the consumer’s tastes and preferences. The very nature of the market itself means that there will ...

TALKING ETHICS OF ‘OVER SHARING’

One of the most hot button topics that comes up when debating Facebook (and social media) in general are the ethics of sharing/oversharing. More specifically, the impact it has on the psychology of both the person ...

CSR through Social Media

Social Media has become such an important signifier for modern life and day-to-day activity. Aspects of it have often bled out into enterprises that aim to improve the quality of it. The effect of Social Media ...

Apple: An Icon of Branding

You ever notice how the ads of Apple are different than those of its peers? Heck, they’re the only ones who can get away with saying something like, “If you don’t have an iPhone, well you don’t ...

DISCUSSING ‘INTERRUPTIONS’ AND AD BLOCKING

We urge you to take some time in your day and go through this article: http://www.cnbc.com/2017/05/26/is-advertising-over-what-chief-marketers-are-saying-about-the-future.html One of the interesting things that this article predicts that the quality of advertising, (which it describes as a ‘lot of crap’) ...