LOADING CLOSE

The ‘Eat and Tweet’ Phenomenon and its implications

Eating out has always been an integral part of socializing and is often the reflection of the current generation. With the advent of digital and social technology platforms, it has been found that Gen Y, often takes to documenting ...

Talking Jingles in Advertising

Music in the advertising industry is a most intriguing topic. Not only does it have a ringing effect on the mind but the way it serves to enhance the message of the product / service / brand being advertised ...

A First for India

E-advertising Solutions for Startups and Micro-businesses Change is the only constant in the advertising industry, owing to the ever-evolving nature of the consumer’s tastes and preferences. The very nature of the market itself means that there will always be competition ...

GST and its Implications for the Advertising Industry

One Nation, One Tax At the stroke of midnight on 30 June, 2017, one of India’s most revolutionary tax regimes, the Goods and Services Tax, more commonly known as GST, was implemented, sparking a clamour for reform and a number ...