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DISCUSSING ‘INTERRUPTIONS’ AND AD BLOCKING

We urge you to take some time in your day and go through this article: http://www.cnbc.com/2017/05/26/is-advertising-over-what-chief-marketers-are-saying-about-the-future.html One of the interesting things that this article predicts that the quality of advertising, (which it describes as a ‘lot of crap’) and how it ...

ABOUT ‘GROWTH HACKING’

One of the more conversed about buzz words in the business/marketing world would be ‘Growth Hacking’. While there will be many words that can be used to describe the concept (depending on where you read about it), in simple ...

Consumer involvement : extending the limits

Advertising means getting involved with the consumers, learning about their passions and interests. Such a skillset can go a long way towards gauging their tastes and preferences and in the long run, help out the company in coming up ...