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UNDERSTANDING INTEGRATED MARKETING

To get a basic understanding of Integrated Marketing, one needs to look at the world around him and think about the various ways in which he/she absorbs information. Information is spread over a network that encompasses people of all ...

DISCUSSING VISUAL DESIGN IN BRANDING

When we talk about aspects like “brand consistency” and the “synonymous product experience”, we try and elucidate the aspects that facilitate a sense of familiarity and loyalty amongst the consumer. But to first get their attention, you have to ...