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CRITIQUING CONSUMER MINDSET

The principles of creativity can sometimes be at odds with the various factors that comprise the social and psychological landscape of the business environment. I don’t intend to discuss this strictly in terms of creativity but there’s definitely agenda’s ...

CRITIQUING SOME MARKETING BUZZWORDS

The word ‘marketing’ has been so overused in popular culture that the mere mention/sight of it creates a sort of Pavlov-like anti-response within this author’s body. It’s been written about so much and talked about so much in SO ...

TAGLINES: HOW DO THEY AFFECT YOU?

Just on a personal level, we’re big fans of Taglines. It’s fun to work on them and they’re fun to come up with. We’re big fans of the idea that a couple of words joined together can represent a ...