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ADVENTURES IN CLIENT SERVICING

Nope. Not like the Elisabeth Shue movie “Adventures in babysitting”. This one is much more interesting. “Still not as fun as client servicing.” It’s hard to exactly gauge out why and how people end up in the Client Servicing side of ...

ADVERTISING SCOPE IN BANGALORE

You will find a thriving atmosphere in just about every aspect in Bangalore. Aside from the infernal traffic jams, it is just about one of the easiest cities to live in India. The weather is not as hostile as Delhi ...

CREATIVITY AND ‘THE ADVERTISING MYTH’

There is that myth that getting into Advertising allows people to live out their ‘creative fantasies’ and get paid for it. And life becomes a cycle of constant catharsis wherein you resolve your continual angst and repression by channelling ...

PSYCHOLOGICAL PRIMING IN ADVERTISING

The core of Advertising is to make the consumer/ client ‘respond’ to your ideas. And ‘responding’ would most definitely include them having an emotional reaction to them. And the ability to evoke any psychological response, let alone emotion is ...

ADVERTISING CULTURE

People talk about ‘Culture’ in Advertising as if it’s a collection of loose-cannon ethos held together by the intense desire for competition and success and well, they’re not wrong. It IS exactly like that. It’s intense, stressful, often quite ...

THE ADVANTAGE OF RISK IN CREATIVITY

The process of advertising/marketing and facilitating brand messages to consumers has been thoroughly exhausted by almost every type of study that has ever been conducted. It’s a widely read and researched topic that can never be understood finitely as ...