If surrogate advertising were to emerge from the text books, it would sound something like this, ‘Surrogate advertising refers to promoting a articular product extensively using its closely relevant substitute under the same umbrella brand. In the world of …

When words talk to you in a rhythm, they stay carved in your memories, don’t they? Some words used by Copywriters around the world have an impactful message on the minds of the TG. A picture speaks a thousand …

Behind every successful logo there is a story behind its creation. There is a lot of thought process, time and energy that goes in, in order to create the perfect logo that weaves the brand ethos, values and stories. …

Being the next Don Draper might sound like a dream come true, but getting there requires a bunch of carefully calculated steps. There’s always that one brief that will help you make it or break it. And tapping this …