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ANOTHER BLOCK UNBLOCKED: TOP 5 SURROGATE ADVERTISEMENTS

If surrogate advertising were to emerge from the text books, it would sound something like this, ‘Surrogate advertising refers to promoting a articular product extensively using its closely relevant substitute under the same umbrella brand. In the world of ...

A GROUP OF WORDS CREATE AS MANY PICTURES

When words talk to you in a rhythm, they stay carved in your memories, don’t they? Some words used by Copywriters around the world have an impactful message on the minds of the TG. A picture speaks a thousand ...

LOGOS AND THEIR HIDDEN MESSAGES

Behind every successful logo there is a story behind its creation. There is a lot of thought process, time and energy that goes in, in order to create the perfect logo that weaves the brand ethos, values and stories. ...

NAILING THE PERFECT BRIEF

Being the next Don Draper might sound like a dream come true, but getting there requires a bunch of carefully calculated steps. There’s always that one brief that will help you make it or break it. And tapping this ...