“Be sure to pack a pair of long socks, You’re going to be needing them!” said, Sajeesh Gopalan, our Guru in Public Relations, before he drove his way out of the city. The following evening, the team of us …

Like, any advertising agency one of the biggest challenges we face, is to keep our creative ideas fresh. Anyone that works in the industry will know that having to come up with a creative idea on cue can at …