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ECOLOGICAL AND GREEN MARKETING – SAME SAME BUT DIFFERENT

There is a common misconception regarding the terms ‘Ecological Marketing’ and ‘Green Marketing’. A lot of people are misinformed and thus think that these terms are synonyms and can be used interchangeably, when in actual fact their central motivation ...

SENSORY MARKETING – LEFT, RIGHT & CENTRE

After decades of criticism, it seems as though Pine and Gilmore’s theory on Experience Economy is proving to be ever so effective across all industry sectors. Sensory Marketing was first explored in the early 70’s and was initially defined the ...